The Wall Street Journal had an interesting article last Monday (8/02). From "For state, local office seekers, web ads present potential pitfalls," by Emily Steel:
The Florida Election Commission has decided a mayoral candidate's ads on Google and Facebook appears to violate the state's election law because they don't include a disclaimer that indicates who bought them. Many other state, including Texas, Alaska, Connecticut and Ohio.
Pennsylvania is not mentioned in the article and I don't know what the state rules are here. Interesting
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