Senate Candidate Logos

Just for fun, let's take a look at the logos used by the various 2016 candidates for Senate.

Incumbent Republican Pat Toomey and one of the Democratic challengers, John Fetterman, mayor of Braddock, both use a simple block letter spelling of their name.  Fetterman plays up his experience as mayor of Braddock.  It is a very workmanlike image.  On white backgrounds the lettering is black, sometimes on a colored background the lettering is white.

Pat Toomey uses something similar.  Sometimes the letters are in a dark navy blue, sometimes they are white.  The use of dark yellow to spell out U S SENATE is an unusual color in political marketing.

The other two Democrats use more traditional images, with red white and blue, and stars.  Joe Sestak is currently using a header with three images on it:  a photo of himself, his name with three stars, and a shoe print with his currently motto (Joe Sestak is walking in your shoes).

Katie McGinty uses the most artist logo, combining red, white, and blue, with Pennsylvania's keystone symbol.

Note the difference is shades of blue, from the bright, light blue used by McGinty, to the Sestak's bold blue, and Toomey's use of navy.  Fetterman sticks with black or white.