This was in the "to blog about, if there is blogging" pile. From Philadelphia Magazine, December 2008, note at the bottom of page 50:
Weeks before Election Day, Local 98 boss John Dougherty sent a message to union members, 80 percent of whom are white: Don't let Obama's skin color impede your vote. Even more intriguing than his plea to bridge the racial divide was how it was delivered -- J. Doc mailed 5,000 one-time-use MP3 players loaded with his pro-Obama stump speech, plus words from building trades manager Pat Gillespie, Rep. Pat Murphy and Senator Bob Casey. Operation MP3 ran a cool $90,000 -- but Dougherty says it was worth it: "Everbody loved it. I even saw one on Craigslist for $150."
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