Tuesday, July 23, 2013

Pennsylvanians in the News

A few interesting PA references in a backlog of reading:

"Fifty percent of 'The Tipping Point' is wrong," by Danielle Sacs, April 2013 Fast Company, is a feature length article on Wharton prof Jonah Berger.    He teaches a course called Contagious.  Berger sounds interesting.  His premise is that "influentials," if such people exist, don't have as much influence as previously thought.

More magazine hired a 40-plus year old intern; Ruth Morganto of the Philly suburb, got the job.  The magazine has posted her work diaries on their website:  http://www.more.com/reinvention-money/careers/mores-over-40-intern-diaries

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