Monday, April 30, 2012

Hey Old Spice, What Does Freedom Smell Like?

As the primary household grocery shopper I spend a fair amount of time in the store aisles.  Lately I've noticed that all the Old Spice "fresh collection" anti-perspirant products have something in common.  See if you can spot it. 

Old Spice Denali anti-perspirant smells like wilderness, open air & freedom
Old Spice Fiji anti-perspirant smells like palm trees, sunshine & freedom
Old Spice Matterhorn anti-perspirant & deodorant smells like ice, wind & freedom

and so on.

My question is, what does freedom smell like?