Just for fun, let's take a look at the logos used by the various 2016 candidates for Senate.
Incumbent Republican Pat Toomey and one of the Democratic challengers, John Fetterman, mayor of Braddock, both use a simple block letter spelling of their name. Fetterman plays up his experience as mayor of Braddock. It is a very workmanlike image. On white backgrounds the lettering is black, sometimes on a colored background the lettering is white.
Pat Toomey uses something similar. Sometimes the letters are in a dark navy blue, sometimes they are white. The use of dark yellow to spell out U S SENATE is an unusual color in political marketing.