from our friends at SEPTA (modified press release):
Do you “SEPTA” to work? The museum? A game or concert? There are many reasons why people in the Greater Philadelphia Region use SEPTA. Now customers can tell the Authority why they ride with Instagram.
Using the Instagram photo application, riders will be encouraged to take photos of SEPTA during their daily use of the system and caption the photo with what riding SEPTA means to them, along with the hash tag #iseptaphilly. Photos will be aggregated into a photo stream, which will live on the www.iseptaphilly.com home page.
The feed goes live on November 1. Weekly prizes, including tickets to concerts, 76ers games and Blue Mountain Ski Area and SEPTA passes and gear, will be awarded for the best pictures. “We’re looking for more than the ‘I’m sitting on the train, heading to work’ photos,” said Elizabeth Bradford, the Authority’s Director of Marketing. “Our customers are creative — we’re looking for them to use their artistic skills and submit inspired images of why and how they SEPTA Philly. Let’s prove the old adage true – a picture really is worth a 1,000 words. ”
The photo contest is open to all members of the public. Submitted photos will be reviewed by SEPTA staff for approval before being accepted for the contest and the website. For more information on how to SEPTA Philly and to enter the contest, visit www.iSEPTAPhilly.com.