from the inbox:
Do you take the Broad Street Line or a SEPTA trolley to school? Do you catch a Regional Rail train or the Market-Frankford Line to work? Is the bus your transportation to the supermarket or mall? If you answered yes to at least one of these questions, then you “SEPTA Philly” and the Authority wants to hear from you.
As part of its new “I SEPTA Philly” campaign, SEPTA is asking riders to submit videos of their mass transit stories — experiences riding the system, anecdotes about public transportation, tips for new riders — to www.iSEPTAPhilly.com. Not only will the videos become a permanent feature on the website, the best submissions will also be entered in a contest to win prizes ranging from SEPTA passes and concert tickets to a trip to Las Vegas.
“Our customers always have SEPTA stories and feedback to share, whether it be a positive experience, constructive criticism or an idea on how to make the system easier to navigate” said SEPTA Director of Marketing Richard DiLullo. “This website and the contest provide riders with a new platform for telling us and others about SEPTA and mass transit.”
The purpose of the I SEPTA Philly campaign is to attract the next generation of public transit riders—people between the ages of 18-34. In unscripted commercials, riders in the targeted age group talk about safety, cleanliness, ease of use and affordability—topics raised during focus groups held with individuals between 18-34.
“People in that age range are moving into the city for school and work. They might have never used mass transit and have questions about getting around the city,” said DiLullo. “The peer-topeer format of our TV, radio and Internet advertising, along with the I SEPTA Philly website and social media initiatives are geared to make younger and new riders feel more comfortable and compelled to use SEPTA.”
Commercials featuring 60 riders are now airing on local TV stations and will continue through September. While the campaign is geared toward 18-34 year olds, the video contest is open to all members of the public. Submitted videos will reviewed by SEPTA staff for approval before being accepted for the contest and the website. For more information on how to I SEPTA Philly and to enter the contest, visit www.iSEPTAPhilly.com.