from the inbox:
EILEEN FISHER, a brand known for beautifully simple clothes, is partnering with Bloomingdale’s, America’s only nationwide, full line, upscale department store, to support Women Thrive Worldwide (Women Thrive) and their Help Women Feed the World campaign during the store’s bi-annual Hot@ event on Thursday, September 8, 2011. Women Thrive is the leading Washington-based organization shaping U.S. policy to help women in developing countries lift themselves out of poverty.
Through this innovative partnership, the three organizations hope to raise awareness about the challenges women face in regards to feeding themselves and their families. A centerpiece of the Help Women Feed the Worldcampaign challenges participants to cook one of the $2-or-less recipes listed on Women Thrive’s website or create their own recipe. "If you teach a woman to fish, everybody eats. Women all over the world are the center of their families and communities and are key to lifting them out of poverty," said Ritu Sharma, Co-Founder and President of Women Thrive Worldwide. "We are proud and grateful to EILEEN FISHER and Bloomingdale's for supporting us as we ensure that we as Americans are supporting women as they find their own paths out of poverty worldwide."
When looking for a partner for the fall HOT@ event, EILEEN FISHER sought an organization that addresses the vital issues women around the world are facing. “Women Thrive advocates for systemic change while providing tools and resources to women. They also take a collaborative approach and forge relationships with community based women's organizations to get things done. We love that!” says Reisa Brafman, Leader of Community Partnerships and Women's Initiatives at EILEEN FISHER.
Bloomingdale’s and EILEEN FISHER have partnered during the bi-annual HOT@ events to raise awareness and funds for organizations that support mutual community interests since March 2010. “With a network of stores across the country, we’re in the unique position to directly engage our customers with causes that are important to them and our partners,” says Anne Keating, senior vice president of public relations, special events and corporate philanthropy. “This campaign allows us to take part at the customer level and behind the scenes.”
EILEEN FISHER will donate 3% of the day’s sales at 32 Bloomingdale’s locations as well as on-line sales on bloomingdales.com. The brand’s three EILEEN FISHER departments (petite, missy and women’s) will participate and Bloomingdale’s will contribute an additional $5,000 to support WTW’s campaign. Representatives from EILEEN FISHER and Women Thrive will be on site in select Bloomingdale’s locations throughout the day.
Participating Pennsylvania Bloomingdale’s stores:
King of Prussia, 660 W. De Kalb Pike, King of Prussia
Willow Grove, 2400 Moreland Park Rd., Willow Grove